Since the launch of RallyMind in July 2017, we’ve been focused on helping digital marketers grow revenues for their respective companies and/ or customers. Today, we're helping over 140 brands and growing! We are excited to share that out of 3,500 SaaS companies last year, we were in the Latka top 5% in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we ...
The best utilization of landing pages is when it's done inside your existing site - however, depending on where your site is built or how it's set up it can be a nightmare to coordinate updating pages with your team. Our co-founder and CTO Daniel Rust has been hard at work working on our newest feature: a WordPress plugin that integrates directly with your existing WordPress site, making it simple to decide what parts ...
According to Google, “…quality score is an estimate of the quality [and relevance] of your [pay-per-click (PPC)] ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions”. Ad position is determined by the cost per click multiplied by your quality score, where quality scores are on a 1-10 scale. The metrics that Google takes into account when determining quality score is landing page relevance, trustworthiness, ease of navigation ...
As we move forward into an increasingly mobile-dependent future, companies will begin shifting their page design strategy to fit the rapidly-evolving mobile-first environment. Mobile-first pages often make up the top search results - this is because they are specifically optimized for users using their phones, tablets, etc; and since mobile searches surpassed desktop searches back in 2015 (and has only been steadily growing since then), you don't want to be left behind in the unoptimized ...
The use of voice search on Google and other search engines alike have become increasingly more popular as their technology and accuracy continues to improve. According to Google's CEO Sundar Pichai, 20% of Google searches that are made are done using voice search; by 2020, it's expected that around half of all queries will be done using voice search or with an assistant. More than 420 million voice assistants (like Siri, Cortana, or ...
Using DevHub's dynamic reverse proxy platform, seamlessly mirror a customer's existing website. Host it under your own URL/domain, enable full analytics and event tracking, and add call tracking. Dynamic: Content is fetched in real time. Any changes to the customer's existing site will be reflected on the proxy site without re-configuration/re-publishing. Caching: In the case that the original site is down or inaccessible, we can serve a cached version of ...
Your Agency Should Be Fired If They Do Not Produce More Landing Pages If you’re not seeing an increase in conversion rates for your brand’s marketing campaigns, it’s time to change that. It is not enough to build one or two landing pages and expect them to be sufficient and high-converting (let alone match the $10k plus you are spending). What you need is a platform that can manage large-scale campaigns that ...
Why Migrate? There are a host of reasons as to why you would need to migrate your location pages from an existing provider onto a new one. A very common reason for migration is because their provider does not keep their site/platform up to date with the web standard – this result is a page that’s difficult to navigate, pages that are not able to be scaled, and generally do not pull very great ...
API = Next Big SaaS Wave? Over the past few years, the software revolution has exploded – and the fastest-growing segment to date has been the shift toward software as a service (SaaS). SaaS has dramatically lowered the intrinsic total cost of ownership for adopting software, it solved scaling challenges, and has taken away the burden of issues with the local hardware as well. The use of SaaS has allowed businesses to focus on the business, as ...
Tip 1: Keep costs down It's important to keep an eye on the rising costs within the company (maybe ditch buying the entire office expensive coffee everyday). Keep overspending down to a minimum and track where the money is going. Tip 2: Freemium Model Often times, marketers will use the psychology of "free" to bring in new customers - when people see "free" they're more likely to purchase a product/service. This model begins ...