Location, Geolocation, and Strategy, Oh My! The use of geolocation pages has become increasingly popular – it sounds exciting, it catches people’s attention; but is it the right fit for the web strategy you’re looking for? We start at the first question: what aspect of the page do you want to focus attention on? The client experience, the personalized user experience, the amount of information desired to show, or the use of SEO versus ...
Changes are constantly happening at Google, and in the fast paced digital marketing space, they’ve been occurring largely under the radar. Staying updated on algorithm changes can greatly benefit your search ranking and visibility, organic search traffic, return on investment (ROI), and in the end, your revenue. The algorithms are a way for Google to reward websites for providing optimal user experience and relevant content. While it isn’t necessary to monitor every update ...
Full Disclosure: Neil Patel is an investor in DevHub.com, makers of RallyMind.com. Out of 7.7 billion people here on earth, over 3 billion are active social media users as of 2019. That means there is an audience of over 3 billion people and counting engaged in the realm of digital marketing, and are perfectly in reach. To overlook such an essential part of an evolving marketing mix would be damaging for any ...
What is Local Search and how does it work? Local search fits under the umbrella of SEO and focuses on optimizing a website to be found in local search results. Optimizing landing pages for local search is one of the best ways to make sure your business is visible to people searching for solutions in their area. According to Google, 50% of people who conduct a local search on their smartphone will visit a store ...
Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...
Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...
“Using a variety of factors, including but not limited to: any prominent date listed on the page itself or dates provided by the publisher through structured markup.” - Google Google recently posted to they’re webmaster central blog illustrating how it determines what date it will use for your web page search result snippets. In the past Google has been criticized for at times getting the dates wrong, so them using this blog to clarify and ...
“Ranking is at the heart of many information retrieval (IR) problems, including ad-hoc document retrieval, question answering, recommender systems, and many others... the main goal of a ranking problem is not to assign a label or a value to each individual document, but to determine the relative preference among a list of them” - Google Google recently released a new way to greatly increase page ranking found within their new research documentation called “Learning Groupwise Scoring ...
One way brands and marketers grow their list of leads is by putting their content behind gates. This "gated" content allows readers to not just see the content but to actually gain access to it--and that allows them to input their information, which is a useful feature for marketers. In this piece, we'll talk about what gated content is, why it's so commonly deployed, and how a marketing strategy can use it for ...
“Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).” - Google Here are 5 ways you can reduce Cost Per Click in Google Adwords: Ad Relevancy Make sure your Adwords Ad ...