The RallyMind Blog

Update to the Google Ads API v1

March 5, 2019

Google announced on March 4th, 2019 that they will be sunsetting the Google Ads API v0 on April 30, 2019. What is the Google Ads API? Via Google, “..API is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns. The Google Ads API (AdWords API) lets developers build applications that interact directly with the ...

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Changing Image URLs Negative Effects On Image SEO

February 28, 2019

Changing Image URLs Negative Effects On Image SEO

While hosting a Webmaster webinar Google’s John Mueller answers a question regarding Image SEO from having a change in image URL, the answer might surprise you. The question during the Webmaster webinar “We’ll have a technical change in our shop that will change all of our image URLs… Does Google know that this is the same picture? Or will we lose rankings? Should we set up redirects for image URLs?” Answer: “Yes, Changing ...

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Amazon: 10 Ways To Prepare Your Store For 2019

February 26, 2019

Amazon: 10 Ways To Prepare Your Store For 2019

“Amazon Pay is a service that lets you use the payment methods already associated with your Amazon account to make payments for goods, services, and donations on third-party websites, in apps, and using Alexa.” - Amazon In Amazon’s new webinar series: “New Year, New Opportunity” Leah Holzman, Global Head of Marketing Communications covers Tips to improve your customers' experience, ways to meet your 2019 growth goals, opportunities to extend your commerce experience, meeting your customers ...

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Request 10,000 URLs For Indexing Now With Bing

February 21, 2019

Request 10,000 URLs For Indexing Now With Bing

“Instead of Bing monitoring often RSS and similar feeds or frequently crawling websites to check for new pages, discover content changes and/or new outbound links, websites will notify the Bing directly about relevant URLs changing on their website.” - Bing Bing just announced at SMX West 2019 it is now enabling webmasters, publishers, site owners, and marketers with the ability to request for 10,000 URLs per day to get crawled by the search engine ...

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Google Ads Introduces Click Share As A New Competitive Metric

February 20, 2019

Google Ads Introduces Click Share As A New Competitive Metric

“Click share is the estimated share of all achievable clicks that you have received and is available only for Search and Shopping campaigns.”- Google Search campaigns on Google Ads just recently received new competitive metrics for analytics.   Google is now introducing the click share metric for Search campaigns on Google ads to allow marketers the ability to measure ad text performance.   Why does this matter? First introduced in Shopping campaigns almost a decade ago; Click ...

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How Do Meta Tags Affect SEO

February 11, 2019

How Do Meta Tags Affect SEO

“Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.”- Google Meta Tags and SEO Search engines use meta tags to get more detail and context of your web pages. Search engines rely on analyzing sites for relevance based on searcher ...

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Completing the Customer Journey at the Local Level

February 8, 2019

Completing the Customer Journey at the Local Level

Location Finder technology, Dealer Finder and/ or Store Locator - it is all about location - winning brand to local. You as the brand - are the authority on your most important location data. Period. Own the experience. Do not be held captive by providers who do not have the flexibility to adapt to your strategy. Developing a digital strategy for companies to capitalize on brand to local opportunities with location data, is a chance for your brand ...

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Gary Vaynerchuk and the Facebook Effect

February 4, 2019

Gary Vaynerchuk and the Facebook Effect

If you are relevant in digital marketing you have heard about Gary Vaynerchuk. Most videos, books and podcasts; Gary radically candors (leads) people to spending more on social media with good reasoning. Traditional media i.e. billboards, magazine spreads, tv commercials, direct mail, radio, newspapers are simply overpriced for the reach and attention. He (GaryVee) makes the obvious point that in order to keep up with the slowing demand of traditional advertising - media companies have ...

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Advantages and Opportunities With Schema Markup

January 31, 2019

Advantages and Opportunities With Schema Markup

Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...

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Voice Search Optimization: Simple tips you should take advantage of to get ahead in 2019

January 28, 2019

Voice Search Optimization: Simple tips you should take advantage of to get ahead in 2019

“The total number of smart speakers in use in the United States is expected to be around 119 million, according to a new survey by NPR and Edison Research.” Why are they used so much? Voice search is surging with more devices from phone, laptops, tablets, and IoT device - that enable voice assistance; powered by the likes of Amazon, Google, Samsung, Comcast...etc. Using these ‘digital assistants” for mundane tasks like calling your doctor or ...

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