“Click share is the estimated share of all achievable clicks that you have received and is available only for Search and Shopping campaigns.”- Google Search campaigns on Google Ads just recently received new competitive metrics for analytics. Google is now introducing the click share metric for Search campaigns on Google ads to allow marketers the ability to measure ad text performance. Why does this matter? First introduced in Shopping campaigns almost a decade ago; Click ...
“Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.”- Google Meta Tags and SEO Search engines use meta tags to get more detail and context of your web pages. Search engines rely on analyzing sites for relevance based on searcher ...
Location Finder technology, Dealer Finder and/ or Store Locator - it is all about location - winning brand to local. You as the brand - are the authority on your most important location data. Period. Own the experience. Do not be held captive by providers who do not have the flexibility to adapt to your strategy. Developing a digital strategy for companies to capitalize on brand to local opportunities with location data, is a chance for your brand ...
If you are relevant in digital marketing you have heard about Gary Vaynerchuk. Most videos, books and podcasts; Gary radically candors (leads) people to spending more on social media with good reasoning. Traditional media i.e. billboards, magazine spreads, tv commercials, direct mail, radio, newspapers are simply overpriced for the reach and attention. He (GaryVee) makes the obvious point that in order to keep up with the slowing demand of traditional advertising - media companies have ...
Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...
“The total number of smart speakers in use in the United States is expected to be around 119 million, according to a new survey by NPR and Edison Research.” Why are they used so much? Voice search is surging with more devices from phone, laptops, tablets, and IoT device - that enable voice assistance; powered by the likes of Amazon, Google, Samsung, Comcast...etc. Using these ‘digital assistants” for mundane tasks like calling your doctor or ...
Creating a Google Ad is a performance-based way to enhance and measure traffic. Unlike content creation, which takes time and some degree of patience, Google Ads is for digital marketers who don’t have time to spare and who want to start promoting traffic right away (and in many cases while bridging the lag time for SEO strategy to kick in). The beauty of Google Ads is that you don’t have to pay unless ...
Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...
Helmed by the gregarious Gary Vaynerchuk, Vaynermedia was one of the earliest social media focused digital marketing companies to ever be created. Currently, it has a huge client list that includes multiple Fortune 500 companies like General Electric and PepsiCo. How Vaynermedia got to this point and exactly what services it provides is a rather interesting story. Before Vaynermedia Gary Vaynerchuk was a pioneer of social media, recognizing the potential much earlier than most other ...
Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...