The RallyMind Blog

Defining Omni Channel Marketing for Digital

December 30, 2018

Defining Omni Channel Marketing for Digital

Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...

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Run Campaigns Faster — Implement Pixels Without Code

December 20, 2018

Implement any marketing tool, tracker or pixel without waiting for your dev team, or a complicated tag manager, using a simple visual editor. Tracking your users and implementing analytics and marketing automation tools on hundreds of landing pages is time-consuming and expensive. With Kodeless, marketers can easily deploy the tools they work with (analytics, CRM, advertising platforms, etc) and send user behavior data using a simple, visual editor. Reduce your workload and tag your sites ...

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Voice Engine Optimization Strategies

December 18, 2018

Voice Engine Optimization Strategies

Due to the prevalence of smart devices, voice searches are becoming increasingly common. Leading market researchers believe that voice searches will account for between 30 and 50 percent of all searches by 2020. That is simply too large a market share to ignore. In order to take advantage of this segment of the market, businesses need to optimize their landing pages for voice searches. A voice engine optimization strategy is designed to do precisely this ...

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Sync Landing Pages With Your CRM and/or Email Platform

December 17, 2018

Sync Landing Pages With Your CRM and/or Email Platform

1. Track User Communications in One Convenient Place Tying landing pages to your CRM platform allows each captured lead to be synced in one database. You can track which landing pages generated the lead. With this information, you can optimize your landing pages to increase lead conversions. If you discover that 60 percent of leads are associated with a specific call to action on your landing pages, it makes sense to strategically employ that CTA ...

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Why Brands Need to Win Local Marketing

December 11, 2018

Why Brands Need to Win Local Marketing

In the ebb and flow of marketing strategies, national brands have one thing in common: they want to increase sales. To drive traffic to the business website and increase conversions, brands must embrace a savvy local marketing campaign that gets those results before their competition does. Their competition isn’t just other national brands. It’s also the competitors at the local level in each market. Embracing a marketing plan that is dynamic and flexible ...

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What is Geo-Fencing for Marketing?

December 10, 2018

What is Geo-Fencing for Marketing?

Imagine walking into your favorite hobby shop and receiving a 20% off digital coupon for the miniatures paints you were intending to buy. Or, imagine getting to your car in the grocery store lot and receiving a message asking if you forgot to buy the milk, when you did, indeed, forget to buy milk. This type of smart, targeted marketing is an example of how geo-fencing marketing works. The Basics of Geo-Fencing At the most ...

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Schema Based Location Pages

December 3, 2018

Schema Based Location Pages

Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...

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Contextual Content for Landing Pages Using Macros

November 29, 2018

Contextual Content for Landing Pages Using Macros

The goal of content marketing has always been to engage an audience in such a way that the content results in conversions (sales). In the past, content was static, engaging an audience after a search or after following a back link. Contextual content marketing is different because it uses dynamic content. What Is Contextual Content and How Does it Work? Contextual content is content that changes based on information about the individual accessing the content ...

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Why Scalability is Key to Effective Marketing

November 26, 2018

Why Scalability is Key to Effective Marketing

The digital landscape is shifting at a rapid clip, and content marketing practices are needing to adapt to keep pace. Today’s marketer needs to be extremely forward-thinking in their approach, setting out plans and campaigns designed to suit not only current demands but also those likely to become standard in the near future. And once you factor in the escalating demand for marketing content, you realize the size of the challenge we face. Even ...

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Why Is Local SEO Critical For Businesses Today?

November 16, 2018

Why Is Local SEO Critical For Businesses Today?

When it comes to marketing your business today, you probably already know that SEO, otherwise known as search engine optimisation, is of huge importance. However, what about local SEO? This is an incredibly effective way of marketing your company online. It involves utilising an array of different strategies that help you to appeal to local customers. After all, every day, there are millions of customers who use local search so that they can find the ...

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