The RallyMind Blog

Completing the Customer Journey at the Local Level

February 8, 2019

Completing the Customer Journey at the Local Level

Location Finder technology, Dealer Finder and/ or Store Locator - it is all about location - winning brand to local. You as the brand - are the authority on your most important location data. Period. Own the experience. Do not be held captive by providers who do not have the flexibility to adapt to your strategy. Developing a digital strategy for companies to capitalize on brand to local opportunities with location data, is a chance for your brand ...

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Gary Vaynerchuk and the Facebook Effect

February 4, 2019

Gary Vaynerchuk and the Facebook Effect

If you are relevant in digital marketing you have heard about Gary Vaynerchuk. Most videos, books and podcasts; Gary radically candors (leads) people to spending more on social media with good reasoning. Traditional media i.e. billboards, magazine spreads, tv commercials, direct mail, radio, newspapers are simply overpriced for the reach and attention. He (GaryVee) makes the obvious point that in order to keep up with the slowing demand of traditional advertising - media companies have ...

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Advantages and Opportunities With Schema Markup

January 31, 2019

Advantages and Opportunities With Schema Markup

Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...

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Voice Search Optimization: Simple tips you should take advantage of to get ahead in 2019

January 28, 2019

Voice Search Optimization: Simple tips you should take advantage of to get ahead in 2019

“The total number of smart speakers in use in the United States is expected to be around 119 million, according to a new survey by NPR and Edison Research.” Why are they used so much? Voice search is surging with more devices from phone, laptops, tablets, and IoT device - that enable voice assistance; powered by the likes of Amazon, Google, Samsung, Comcast...etc. Using these ‘digital assistants” for mundane tasks like calling your doctor or ...

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How to Build Landing Pages for Every Ad Unit

January 14, 2019

How to Build Landing Pages for Every Ad Unit

Creating a Google Ad is a performance-based way to enhance and measure traffic. Unlike content creation, which takes time and some degree of patience, Google Ads is for digital marketers who don’t have time to spare and who want to start promoting traffic right away (and in many cases while bridging the lag time for SEO strategy to kick in). The beauty of Google Ads is that you don’t have to pay unless ...

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Creative Uses for AI Experiences

January 7, 2019

Creative Uses for AI Experiences

Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

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The Truth About VaynerMedia

January 2, 2019

The Truth About VaynerMedia

Helmed by the gregarious Gary Vaynerchuk, Vaynermedia was one of the earliest social media focused digital marketing companies to ever be created. Currently, it has a huge client list that includes multiple Fortune 500 companies like General Electric and PepsiCo. How Vaynermedia got to this point and exactly what services it provides is a rather interesting story. Before Vaynermedia Gary Vaynerchuk was a pioneer of social media, recognizing the potential much earlier than most other ...

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Defining Omni Channel Marketing for Digital

December 30, 2018

Defining Omni Channel Marketing for Digital

Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...

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Run Campaigns Faster — Implement Pixels Without Code

December 20, 2018

Implement any marketing tool, tracker or pixel without waiting for your dev team, or a complicated tag manager, using a simple visual editor. Tracking your users and implementing analytics and marketing automation tools on hundreds of landing pages is time-consuming and expensive. With Kodeless, marketers can easily deploy the tools they work with (analytics, CRM, advertising platforms, etc) and send user behavior data using a simple, visual editor. Reduce your workload and tag your sites ...

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Voice Engine Optimization Strategies

December 18, 2018

Voice Engine Optimization Strategies

Due to the prevalence of smart devices, voice searches are becoming increasingly common. Leading market researchers believe that voice searches will account for between 30 and 50 percent of all searches by 2020. That is simply too large a market share to ignore. In order to take advantage of this segment of the market, businesses need to optimize their landing pages for voice searches. A voice engine optimization strategy is designed to do precisely this ...

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