Update to the Google Ads API v1March 5, 2019
Google announced on March 4th, 2019 that they will be sunsetting the Google Ads API v0 on April 30, 2019.
What is the Google Ads API? Via Google, “..API is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns.
The Google Ads API (AdWords API) lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex Google Ads accounts and campaigns.”
Most advertisers will need to have software development skills or employ programming resources.
Using the Google Ads API v1 you now have access to:
+Automatically generate keywords, ad text, landing pages and custom reports.
+Integrate Google Ads data with inventory systems to manage campaigns based on stock levels.