The RallyMind Blog

DevHub Launches Native Wordpress Plugin

November 21, 2019

DevHub Launches Native Wordpress Plugin

The best utilization of landing pages is when it's done inside your existing site - however, depending on where your site is built or how it's set up it can be a nightmare to coordinate updating pages with your team. Our co-founder and CTO Daniel Rust has been hard at work working on our newest feature: a WordPress plugin that integrates directly with your existing WordPress site, making it simple to decide what parts ...

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How Your Landing Pages Affect Quality Score

November 8, 2019

How Your Landing Pages Affect Quality Score

According to Google, “…quality score is an estimate of the quality [and relevance] of your [pay-per-click (PPC)] ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions”. Ad position is determined by the cost per click multiplied by your quality score, where quality scores are on a 1-10 scale. The metrics that Google takes into account when determining quality score is landing page relevance, trustworthiness, ease of navigation ...

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Mobile-First Pages

October 23, 2019

Mobile-First Pages

As we move forward into an increasingly mobile-dependent future, companies will begin shifting their page design strategy to fit the rapidly-evolving mobile-first environment. Mobile-first pages often make up the top search results - this is because they are specifically optimized for users using their phones, tablets, etc; and since mobile searches surpassed desktop searches back in 2015 (and has only been steadily growing since then), you don't want to be left behind in the unoptimized ...

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Voice Search Optimization

October 21, 2019

Voice Search Optimization

The use of voice search on Google and other search engines alike have become increasingly more popular as their technology and accuracy continues to improve. According to Google's CEO Sundar Pichai, 20% of Google searches that are made are done using voice search; by 2020, it's expected that around half of all queries will be done using voice search or with an assistant. More than 420 million voice assistants (like Siri, Cortana, or ...

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Reverse Proxy

September 30, 2019

Reverse Proxy

Using DevHub's dynamic reverse proxy platform, seamlessly mirror a customer's existing website. Host it under your own URL/domain, enable full analytics and event tracking, and add call tracking. Dynamic: Content is fetched in real time. Any changes to the customer's existing site will be reflected on the proxy site without re-configuration/re-publishing. Caching: In the case that the original site is down or inaccessible, we can serve a cached version of ...

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Your Agency Should Be Fired if...

September 19, 2019

Your Agency Should Be Fired if...

Your Agency Should Be Fired If They Do Not Produce More Landing Pages If you’re not seeing an increase in conversion rates for your brand’s marketing campaigns, it’s time to change that. It is not enough to build one or two landing pages and expect them to be sufficient and high-converting (let alone match the $10k plus you are spending). What you need is a platform that can manage large-scale campaigns that ...

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How to Migrate Location Pages from Your Existing Provider

September 17, 2019

How to Migrate Location Pages from Your Existing Provider

Why Migrate? There are a host of reasons as to why you would need to migrate your location pages from an existing provider onto a new one. A very common reason for migration is because their provider does not keep their site/platform up to date with the web standard – this result is a page that’s difficult to navigate, pages that are not able to be scaled, and generally do not pull very great ...

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Are APIs the Next Big SaaS Wave?

September 13, 2019

Are APIs the Next Big SaaS Wave?

API = Next Big SaaS Wave? Over the past few years, the software revolution has exploded – and the fastest-growing segment to date has been the shift toward software as a service (SaaS). SaaS has dramatically lowered the intrinsic total cost of ownership for adopting software, it solved scaling challenges, and has taken away the burden of issues with the local hardware as well. The use of SaaS has allowed businesses to focus on the business, as ...

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6 Tips to Increase Cash Flow for SaaS Businesses

September 10, 2019

6 Tips to Increase Cash Flow for SaaS Businesses

Tip 1: Keep costs down It's important to keep an eye on the rising costs within the company (maybe ditch buying the entire office expensive coffee everyday). Keep overspending down to a minimum and track where the money is going. Tip 2: Freemium Model Often times, marketers will use the psychology of "free" to bring in new customers - when people see "free" they're more likely to purchase a product/service. This model begins ...

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22 Types of Integrations Your CMS Needs to Stay Competitive

September 6, 2019

22 Types of Integrations Your CMS Needs to Stay Competitive

We've also included a list of CMS integrations that are available on the RallyMind platform, listed underneath each category. Ask your landing pages provider if these options are available to you today! Optimizely UserWay Google AdWords, MatchCraft, SiteWit, iPromote, Add3, Acquisio MixPanel, Google Tag Manager, Google Analytics, Gauges, Adobe Analytics, Tune, Kodeless Telmetrics, Marchex, CallRail, Invoca Textbroker, AffinityX, Virket, CrowdContent ReachEdge, ACT!Cloud, Salesforce Algolia, Local Data Exchange Enthusem Name.com, OpenSRS, eNom, CloudFlare ...

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