The RallyMind Blog

How to Build Landing Pages for Every Ad Unit

January 14, 2019

How to Build Landing Pages for Every Ad Unit

Creating a Google Ad is a performance-based way to enhance and measure traffic. Unlike content creation, which takes time and some degree of patience, Google Ads is for digital marketers who don’t have time to spare and who want to start promoting traffic right away (and in many cases while bridging the lag time for SEO strategy to kick in). The beauty of Google Ads is that you don’t have to pay unless ...

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Creative Uses for AI Experiences

January 7, 2019

Creative Uses for AI Experiences

Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

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The Truth About VaynerMedia

January 2, 2019

The Truth About VaynerMedia

Helmed by the gregarious Gary Vaynerchuk, Vaynermedia was one of the earliest social media focused digital marketing companies to ever be created. Currently, it has a huge client list that includes multiple Fortune 500 companies like General Electric and PepsiCo. How Vaynermedia got to this point and exactly what services it provides is a rather interesting story. Before Vaynermedia Gary Vaynerchuk was a pioneer of social media, recognizing the potential much earlier than most other ...

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Defining Omni Channel Marketing for Digital

December 30, 2018

Defining Omni Channel Marketing for Digital

Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...

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Run Campaigns Faster — Implement Pixels Without Code

December 20, 2018

Implement any marketing tool, tracker or pixel without waiting for your dev team, or a complicated tag manager, using a simple visual editor. Tracking your users and implementing analytics and marketing automation tools on hundreds of landing pages is time-consuming and expensive. With Kodeless, marketers can easily deploy the tools they work with (analytics, CRM, advertising platforms, etc) and send user behavior data using a simple, visual editor. Reduce your workload and tag your sites ...

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Voice Engine Optimization Strategies

December 18, 2018

Voice Engine Optimization Strategies

Due to the prevalence of smart devices, voice searches are becoming increasingly common. Leading market researchers believe that voice searches will account for between 30 and 50 percent of all searches by 2020. That is simply too large a market share to ignore. In order to take advantage of this segment of the market, businesses need to optimize their landing pages for voice searches. A voice engine optimization strategy is designed to do precisely this ...

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Sync Landing Pages With Your CRM and/or Email Platform

December 17, 2018

Sync Landing Pages With Your CRM and/or Email Platform

1. Track User Communications in One Convenient Place Tying landing pages to your CRM platform allows each captured lead to be synced in one database. You can track which landing pages generated the lead. With this information, you can optimize your landing pages to increase lead conversions. If you discover that 60 percent of leads are associated with a specific call to action on your landing pages, it makes sense to strategically employ that CTA ...

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Why Brands Need to Win Local Marketing

December 11, 2018

Why Brands Need to Win Local Marketing

In the ebb and flow of marketing strategies, national brands have one thing in common: they want to increase sales. To drive traffic to the business website and increase conversions, brands must embrace a savvy local marketing campaign that gets those results before their competition does. Their competition isn’t just other national brands. It’s also the competitors at the local level in each market. Embracing a marketing plan that is dynamic and flexible ...

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What is Geo-Fencing for Marketing?

December 10, 2018

What is Geo-Fencing for Marketing?

Imagine walking into your favorite hobby shop and receiving a 20% off digital coupon for the miniatures paints you were intending to buy. Or, imagine getting to your car in the grocery store lot and receiving a message asking if you forgot to buy the milk, when you did, indeed, forget to buy milk. This type of smart, targeted marketing is an example of how geo-fencing marketing works. The Basics of Geo-Fencing At the most ...

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Schema Based Location Pages

December 3, 2018

Schema Based Location Pages

Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...

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