The RallyMind Blog

Schema Based Location Pages

December 3, 2018

Schema Based Location Pages

Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...

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Contextual Content for Landing Pages Using Macros

November 29, 2018

Contextual Content for Landing Pages Using Macros

The goal of content marketing has always been to engage an audience in such a way that the content results in conversions (sales). In the past, content was static, engaging an audience after a search or after following a back link. Contextual content marketing is different because it uses dynamic content. What Is Contextual Content and How Does it Work? Contextual content is content that changes based on information about the individual accessing the content ...

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Why Scalability is Key to Effective Marketing

November 26, 2018

Why Scalability is Key to Effective Marketing

The digital landscape is shifting at a rapid clip, and content marketing practices are needing to adapt to keep pace. Today’s marketer needs to be extremely forward-thinking in their approach, setting out plans and campaigns designed to suit not only current demands but also those likely to become standard in the near future. And once you factor in the escalating demand for marketing content, you realize the size of the challenge we face. Even ...

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Why Is Local SEO Critical For Businesses Today?

November 16, 2018

Why Is Local SEO Critical For Businesses Today?

When it comes to marketing your business today, you probably already know that SEO, otherwise known as search engine optimisation, is of huge importance. However, what about local SEO? This is an incredibly effective way of marketing your company online. It involves utilising an array of different strategies that help you to appeal to local customers. After all, every day, there are millions of customers who use local search so that they can find the ...

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5 Tips for Writing Better CTAs for Your Landing Pages

October 2, 2018

5 Tips for Writing Better CTAs for Your Landing Pages

You put a lot of thought and effort into getting people to visit your landing pages. Too much to let those pages fall short on taking your prospects and customers to the next level. But how do you convince readers to do your bidding? Write a compelling call to action, of course. Having no CTA or one that doesn’t command attention is akin to: An amusement park with no roller coaster A margarita without ...

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Power your political campaign like your marketing campaign

September 10, 2018

Power your political campaign like your marketing campaign

Political Landing Pages for Candidates, Polling Sites, Elections and Party Offices. Why not use the same tools the biggest marketers in the world use to power your political campaign. Leverage cutting edge technology, ease of use, proven results and unparalleled speed-to-market to help you standout from the rest - all using data. Want to deploy 10, 100 or 1000 hyper local landing pages in less than 7 minutes? - No problem.   By utilizing RallyMind’s technology at ...

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Landing Page Subdomain Examples

August 3, 2018

Landing Page Subdomain Examples

Subdomains are methods of creating unique web addresses for different sections of your site and appear in the URL as [subdomain].[domain].com. Often, marketers want to know the best ways to publish landing pages. This answer varies based on the strategy at hand, and the form that your ad campaign takes. With scalable landing page creation tools like RallyMind's software which allows you to set up landing pages for any purpose using a ...

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How You Can Jumpstart Your Local SEO

July 25, 2018

How You Can Jumpstart Your Local SEO

Local SEO is a concept that most businesses know well. Optimizing web pages for local searches is one of the best ways to make your business visible to people searching for solutions in their area. It’s also a fairly broad concept and can include activities such as: Creating and managing Google My Business (GMB) listings Local citation building Local link building Business directory (Yelp, Foursquare, etc) optimization Location-specific social media Local landing page creation ...

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5 Fundamental Landing Page Strategies

July 18, 2018

5 Fundamental Landing Page Strategies

If you're experienced in running AdWords (PPC) campaigns, there's a lesson you've probably already learned: all landing pages are not created equal. Different businesses and different types of campaigns have different requirements for landing pages to be the most effective and learning the ways to maximize the benefit of your landing pages can be the difference between a campaign that drives qualified leads to your business and one that falls flat. Here ...

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One Landing Page is Not Enough

July 2, 2018

One Landing Page is Not Enough

When it comes to using AdWords or other PPC (pay-per-click) campaigns, marketers often make a crucial error: they think that paying for a campaign is all that's needed, and AdWords will do the work for them. On the contrary, ad campaigns fail because of pretty common mistakes. One of the most common is building a landing page for campaigns that don't match well--they don't sync up. For example, let's imagine that ...

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