The RallyMind Blog

How to Track Conversions Across Multiple Landing Pages

June 5, 2018

How to Track Conversions Across Multiple Landing Pages

Most landing page platforms are not built for enterprise use (i.e over 10 landing pages). However, as the consumer is accessible across more touch points - location, mobile, app and desktop - brands have the opportunity to present highly targeted landing pages at scale unlike ever before. If you are an agency representing a brand...how would you handle deploying 200 landing pages with dynamic updates, image changes or conversion tracking with any degree of elegance ...

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How to Match AdWords Ad Copy to Landing Pages for a Boost to Conversions

May 24, 2018

How to Match AdWords Ad Copy to Landing Pages for a Boost to Conversions

Here's something that might shock you: even marketers that have been using Adwords for years to advertise are still making one crucial mistake. There is a disconnect between their ad copy and the landing pages that the copy is linked to. Let that sink in for a minute. Consider how much money a business spends on ad campaigns that advertise effectively, only to throw away their opportunity to seal the deal with an irrelevant ...

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10 Ways to Increase Landing Page Conversion Rates

May 16, 2018

10 Ways to Increase Landing Page Conversion Rates

When used properly, a landing page can be a great way to generate attention from prospective customers, but there's a strong difference between a good landing page and a bad landing page. If you're not seeing high traffic numbers — or, worse, your visitors are quickly clicking away — your landing page may be the problem. These 10 tips can help you improve conversion rates and boost the results you see from your site. 1 ...

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How To Create A Successful Channel Marketing Strategy

April 24, 2018

How To Create A Successful Channel Marketing Strategy

Channel marketing is in the midst of a complete overhaul and the days of using “word of mouth” to fuel your campaign are over. However, “the channel” is still the most powerful concept available to businesses that want to get a product to market. The emergence of the cloud, dynamic ad templates, and centralized analytics have made significant improvements to the channel marketing model. It’s now more more efficient, affordable, effective, and transparent than ...

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Start Your Own Top-down Approach to Channel Marketing

November 8, 2017

Start Your Own Top-down Approach to Channel Marketing

Many brands who sell through retailers, dealers, resellers, and distributors have historically not wanted to get involved with managing websites or any other web presence for their network. Again, that isn't their expertise. Unfortunately this makes co-op and co-marketing initiatives highly reliant on the Dealers to effectively execute content and materials to push your products lines to their customers. Dealers are like many business, in that they do not have time to dedicate to ...

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Why You Should Create Multiple Landing Pages

September 28, 2017

Why You Should Create Multiple Landing Pages

Remember when agencies only focused one or two landing pages and A/B tested the crap out of them? Those days are over! Leading product/ marketing managers across the agency world know they need to create more landing pages to drive the consumer - and - win new business for brands. Brands from a wide range of industries such as automotive, home appliance, and hospitality have many different segments of audiences to target with dynamic landing pages ...

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Landing Page Relevance: Optimize for Quality Score

July 31, 2017

Landing Page Relevance: Optimize for Quality Score

One landing page or website is not a fit for all of your performance campaigns. Whether it’s through paid or organic search and many other marketing channels, most visitors will come to a landing page based on a keyword that states their need or poses their question. The more personalized any answer to a visitor's question or need is, the more likely they are going to continue through a site’s conversion funnel ...

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Automated Landing Pages Using Google Sheets Integration

July 10, 2017

Automated Landing Pages Using Google Sheets Integration

No more manual imports and exports. Automatically sync RallyMind Landing Pages to a Google Spreadsheet. Google Sheets is part of Google Drive and let's you create spreadsheets online for easy sharing, collaborating, and updating by your entire team. Using Google Sheets with RallyMind will allow you to push and pull information from Google Sheets into all dynamically populated Landing Pages in RallyMind. Allowing you to get your campaigns live in real-time. How it works ...

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Legacy Landing Page Platforms - Technical Debt

June 21, 2017

Legacy Landing Page Platforms - Technical Debt

We come across more companies who were founded between 2003 - 2010 that are are running into severe ‘technical debt.’ These companies weathered the economic recession of 2008 and came out victorious except for one glaring item: their home-brewed landing page platforms are still stuck in 2008. Most of these companies are not in the landing page business, they use landing pages to distribute their product. Many leverage call tracking, appointment scheduling and search engine marketing ...

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Optimizely custom event goals across multiple landing page URLs

June 20, 2017

Optimizely custom event goals across multiple landing page URLs

Every landing page that is created on RallyMind is auto-tagged with event tracking tied to all the actions a visitor could take. Examples of the events we track: Form Fills Click to Call Outgoing Links Get Directions Scheduling + More Optimizely Plugin Using our Optimizely plugin, you can quickly publish the Optimizely A/B code to a single landing page or to all landing pages (10s, 100s) you have grouped within a particular campaign. Optimizely Custom ...

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