The RallyMind Blog

Advantages and Opportunities With Schema Markup

April 2, 2019

Advantages and Opportunities With Schema Markup

Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...

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Creative Uses for AI Experiences

April 2, 2019

Creative Uses for AI Experiences

Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

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How To Get Accurate Dates In Search Results Snippets

March 29, 2019

How To Get Accurate Dates In Search Results Snippets

“Using a variety of factors, including but not limited to: any prominent date listed on the page itself or dates provided by the publisher through structured markup.” - Google Google recently posted to they’re webmaster central blog illustrating how it determines what date it will use for your web page search result snippets. In the past Google has been criticized for at times getting the dates wrong, so them using this blog to clarify and ...

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Google New Algorithm Might Update Page Ranking

March 22, 2019

Google New Algorithm Might Update Page Ranking

“Ranking is at the heart of many information retrieval (IR) problems, including ad-hoc document retrieval, question answering, recommender systems, and many others... the main goal of a ranking problem is not to assign a label or a value to each individual document, but to determine the relative preference among a list of them” - Google Google recently released a new way to greatly increase page ranking found within their new research documentation called “Learning Groupwise Scoring ...

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Gated Content Marketing Strategies

March 11, 2019

Gated Content Marketing Strategies

One way brands and marketers grow their list of leads is by putting their content behind gates. This "gated" content allows readers to not just see the content but to actually gain access to it--and that allows them to input their information, which is a useful feature for marketers. In this piece, we'll talk about what gated content is, why it's so commonly deployed, and how a marketing strategy can use it for ...

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How to optimize your cost per click campaigns

March 7, 2019

How to optimize your cost per click campaigns

“Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).” - Google Here are 5 ways you can reduce Cost Per Click in Google Adwords: Ad Relevancy Make sure your Adwords Ad ...

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Update to the Google Ads API v1

March 5, 2019

Google announced on March 4th, 2019 that they will be sunsetting the Google Ads API v0 on April 30, 2019. What is the Google Ads API? Via Google, “..API is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns. The Google Ads API (AdWords API) lets developers build applications that interact directly with the ...

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Changing Image URLs Negative Effects On Image SEO

February 28, 2019

Changing Image URLs Negative Effects On Image SEO

While hosting a Webmaster webinar Google’s John Mueller answers a question regarding Image SEO from having a change in image URL, the answer might surprise you. The question during the Webmaster webinar “We’ll have a technical change in our shop that will change all of our image URLs… Does Google know that this is the same picture? Or will we lose rankings? Should we set up redirects for image URLs?” Answer: “Yes, Changing ...

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Amazon: 10 Ways To Prepare Your Store For 2019

February 26, 2019

Amazon: 10 Ways To Prepare Your Store For 2019

“Amazon Pay is a service that lets you use the payment methods already associated with your Amazon account to make payments for goods, services, and donations on third-party websites, in apps, and using Alexa.” - Amazon In Amazon’s new webinar series: “New Year, New Opportunity” Leah Holzman, Global Head of Marketing Communications covers Tips to improve your customers' experience, ways to meet your 2019 growth goals, opportunities to extend your commerce experience, meeting your customers ...

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Request 10,000 URLs For Indexing Now With Bing

February 21, 2019

Request 10,000 URLs For Indexing Now With Bing

“Instead of Bing monitoring often RSS and similar feeds or frequently crawling websites to check for new pages, discover content changes and/or new outbound links, websites will notify the Bing directly about relevant URLs changing on their website.” - Bing Bing just announced at SMX West 2019 it is now enabling webmasters, publishers, site owners, and marketers with the ability to request for 10,000 URLs per day to get crawled by the search engine ...

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