The RallyMind Blog

Landing Page Relevance: Optimize for Quality Score

July 31, 2017

Landing Page Relevance: Optimize for Quality Score

One landing page or website is not a fit for all of your performance campaigns. Whether it’s through paid or organic search and many other marketing channels, most visitors will come to a landing page based on a keyword that states their need or poses their question. The more personalized any answer to a visitor's question or need is, the more likely they are going to continue through a site’s conversion funnel ...

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Automated Landing Pages Using Google Sheets Integration

July 10, 2017

Automated Landing Pages Using Google Sheets Integration

No more manual imports and exports. Automatically sync RallyMind Landing Pages to a Google Spreadsheet. Google Sheets is part of Google Drive and let's you create spreadsheets online for easy sharing, collaborating, and updating by your entire team. Using Google Sheets with RallyMind will allow you to push and pull information from Google Sheets into all dynamically populated Landing Pages in RallyMind. Allowing you to get your campaigns live in real-time. How it works ...

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Legacy Landing Page Platforms - Technical Debt

June 21, 2017

Legacy Landing Page Platforms - Technical Debt

We come across more companies who were founded between 2003 - 2010 that are are running into severe ‘technical debt.’ These companies weathered the economic recession of 2008 and came out victorious except for one glaring item: their home-brewed landing page platforms are still stuck in 2008. Most of these companies are not in the landing page business, they use landing pages to distribute their product. Many leverage call tracking, appointment scheduling and search engine marketing ...

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Optimizely custom event goals across multiple landing page URLs

June 20, 2017

Optimizely custom event goals across multiple landing page URLs

Every landing page that is created on RallyMind is auto-tagged with event tracking tied to all the actions a visitor could take. Examples of the events we track: Form Fills Click to Call Outgoing Links Get Directions Scheduling + More Optimizely Plugin Using our Optimizely plugin, you can quickly publish the Optimizely A/B code to a single landing page or to all landing pages (10s, 100s) you have grouped within a particular campaign. Optimizely Custom ...

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Top 4 Landing Page URL Strategies

June 13, 2017

Top 4 Landing Page URL Strategies

One of the most common questions we get is around what URLs you can publish your landing pages to. Below are a the top four domain configurations we support within RallyMind (The actual company and domain names have been anonymized). 1) One central domain, with many sub-directories Our agency partner needed to set up thousands of agent landing pages to power geo-fenced display campaigns (powered from Simpli.fi) for their financial advisor brand they represent ...

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Implementing Google Tag Manager across hundreds of websites

June 13, 2017

Implementing Google Tag Manager across hundreds of websites

Tag management systems (TMS) make it simple for your Campaign Managers to manage, implement and maintain tags on your digital experiences (Sites and Landing Pages) with an easy to use web interface. Using Google Tag Manager has been an integral foundation for our partner agencies and brands to organize data collection and add retargeting/conversion codes. Adding GTM codes requires placement of the code in specific places within the HTML of a Site, which can ...

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The Ultimate Spreadsheet for Digital Marketers Managing Landing Pages

June 12, 2017

The Ultimate Spreadsheet for Digital Marketers Managing Landing Pages

Manage tens or thousands of landing pages through a single spreadsheet. Create new landing pages, update images and content all through a simple .CSV import. Quickly toggle on and off campaigns, update settings account-wide without even touching a single landing page. It’s the digital marketer’s dream. Consistency never been this easy. Branding has never been this clean. But if it’s that simple, why aren’t you doing it?  RallyMind’s product is ...

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How to Scale Landing Pages Effectively

June 6, 2017

How to Scale Landing Pages Effectively

Solving Brand to Local was hard - until now. In the past managers needed to go through a series of checks in order to launch 1 landing page let alone 100+. From getting ‘people’ approvals i.e. IT, brand, product managers the go-to-market would take weeks versus days.  There is still a need for simple singular landing page experiences which are easily accomplished on platforms like Unbounce, Leadpages, Marketo and the like. Many of these have ...

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How companies are increasing ROIs with RallyMind's landing page management technology

May 30, 2017

How companies are increasing ROIs with RallyMind's landing page management technology

Revolutionize your customers’ experience with sleek, performance landing pages. Increase conversion rates with fast, mobile-first pages specifically designed to stand out on the web. Scale without sacrifice: that’s our promise. RallyMind’s revolutionary, centralized technology provides marketers, agencies and businesses with an alternative to individually managed landing pages. Customize your base template and RallyMind will automatically create individualized variants with unique images, content and URLs. Now you can create thousands of landing pages in ...

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Generate Landing Pages via API

May 26, 2017

Generate Landing Pages via API

Once you have your campaign content and Master Template setup, you will have access to a "Theme ID", which can then be used when publishing new Landing Pages. As part of the API call to create a new landing page, you can include Business, Location, and Site (Landing Page) details. Here is an example of a simple request using basic information: POST /api/v2/sites/ {   "title":"NuVision",   "theme_id": 43927,   "business":{     "formatted_domain":"nuvision.sapcampaign.com",     "base_directory ...

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