1. Track User Communications in One Convenient Place Tying landing pages to your CRM platform allows each captured lead to be synced in one database. You can track which landing pages generated the lead. With this information, you can optimize your landing pages to increase lead conversions. If you discover that 60 percent of leads are associated with a specific call to action on your landing pages, it makes sense to strategically employ that CTA ...
In the ebb and flow of marketing strategies, national brands have one thing in common: they want to increase sales. To drive traffic to the business website and increase conversions, brands must embrace a savvy local marketing campaign that gets those results before their competition does. Their competition isn’t just other national brands. It’s also the competitors at the local level in each market. Embracing a marketing plan that is dynamic and flexible ...
Imagine walking into your favorite hobby shop and receiving a 20% off digital coupon for the miniatures paints you were intending to buy. Or, imagine getting to your car in the grocery store lot and receiving a message asking if you forgot to buy the milk, when you did, indeed, forget to buy milk. This type of smart, targeted marketing is an example of how geo-fencing marketing works. The Basics of Geo-Fencing At the most ...
Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...
The goal of content marketing has always been to engage an audience in such a way that the content results in conversions (sales). In the past, content was static, engaging an audience after a search or after following a back link. Contextual content marketing is different because it uses dynamic content. What Is Contextual Content and How Does it Work? Contextual content is content that changes based on information about the individual accessing the content ...
The digital landscape is shifting at a rapid clip, and content marketing practices are needing to adapt to keep pace. Today’s marketer needs to be extremely forward-thinking in their approach, setting out plans and campaigns designed to suit not only current demands but also those likely to become standard in the near future. And once you factor in the escalating demand for marketing content, you realize the size of the challenge we face. Even ...
When it comes to marketing your business today, you probably already know that SEO, otherwise known as search engine optimisation, is of huge importance. However, what about local SEO? This is an incredibly effective way of marketing your company online. It involves utilising an array of different strategies that help you to appeal to local customers. After all, every day, there are millions of customers who use local search so that they can find the ...
You put a lot of thought and effort into getting people to visit your landing pages. Too much to let those pages fall short on taking your prospects and customers to the next level. But how do you convince readers to do your bidding? Write a compelling call to action, of course. Having no CTA or one that doesn’t command attention is akin to: An amusement park with no roller coaster A margarita without ...
Political Landing Pages for Candidates, Polling Sites, Elections and Party Offices. Why not use the same tools the biggest marketers in the world use to power your political campaign. Leverage cutting edge technology, ease of use, proven results and unparalleled speed-to-market to help you standout from the rest - all using data. Want to deploy 10, 100 or 1000 hyper local landing pages in less than 7 minutes? - No problem. By utilizing RallyMind’s technology at ...
Subdomains are methods of creating unique web addresses for different sections of your site and appear in the URL as [subdomain].[domain].com. Often, marketers want to know the best ways to publish landing pages. This answer varies based on the strategy at hand, and the form that your ad campaign takes. With scalable landing page creation tools like RallyMind's software which allows you to set up landing pages for any purpose using a ...