Local SEO is a concept that most businesses know well. Optimizing web pages for local searches is one of the best ways to make your business visible to people searching for solutions in their area. It’s also a fairly broad concept and can include activities such as: Creating and managing Google My Business (GMB) listings Local citation building Local link building Business directory (Yelp, Foursquare, etc) optimization Location-specific social media Local landing page creation ...
If you're experienced in running AdWords (PPC) campaigns, there's a lesson you've probably already learned: all landing pages are not created equal. Different businesses and different types of campaigns have different requirements for landing pages to be the most effective and learning the ways to maximize the benefit of your landing pages can be the difference between a campaign that drives qualified leads to your business and one that falls flat. Here ...
When it comes to using AdWords or other PPC (pay-per-click) campaigns, marketers often make a crucial error: they think that paying for a campaign is all that's needed, and AdWords will do the work for them. On the contrary, ad campaigns fail because of pretty common mistakes. One of the most common is building a landing page for campaigns that don't match well--they don't sync up. For example, let's imagine that ...
Most landing page platforms are not built for enterprise use (i.e over 10 landing pages). However, as the consumer is accessible across more touch points - location, mobile, app and desktop - brands have the opportunity to present highly targeted landing pages at scale unlike ever before. If you are an agency representing a brand...how would you handle deploying 200 landing pages with dynamic updates, image changes or conversion tracking with any degree of elegance ...
Here's something that might shock you: even marketers that have been using Adwords for years to advertise are still making one crucial mistake. There is a disconnect between their ad copy and the landing pages that the copy is linked to. Let that sink in for a minute. Consider how much money a business spends on ad campaigns that advertise effectively, only to throw away their opportunity to seal the deal with an irrelevant ...
When used properly, a landing page can be a great way to generate attention from prospective customers, but there's a strong difference between a good landing page and a bad landing page. If you're not seeing high traffic numbers — or, worse, your visitors are quickly clicking away — your landing page may be the problem. These 10 tips can help you improve conversion rates and boost the results you see from your site. 1 ...
Channel marketing is in the midst of a complete overhaul and the days of using “word of mouth” to fuel your campaign are over. However, “the channel” is still the most powerful concept available to businesses that want to get a product to market. The emergence of the cloud, dynamic ad templates, and centralized analytics have made significant improvements to the channel marketing model. It’s now more more efficient, affordable, effective, and transparent than ...
Looking to get started freeing your vacation rental business from sites like HomeAway and Flipkey? We understand for most vacation rental owners it can be daunting to try to create a site from scratch, optimizing for SEO, and then trying to drive traffic to it as a means to break away from popular listing sites. But now with our flagship product RallyMind, no longer will you have to do the hard work that keeps most ...
Many brands who sell through retailers, dealers, resellers, and distributors have historically not wanted to get involved with managing websites or any other web presence for their network. Again, that isn't their expertise. Unfortunately this makes co-op and co-marketing initiatives highly reliant on the Dealers to effectively execute content and materials to push your products lines to their customers. Dealers are like many business, in that they do not have time to dedicate to ...
Remember when agencies only focused one or two landing pages and A/B tested the crap out of them? Those days are over! Leading product/ marketing managers across the agency world know they need to create more landing pages to drive the consumer - and - win new business for brands. Brands from a wide range of industries such as automotive, home appliance, and hospitality have many different segments of audiences to target with dynamic landing pages ...